iMEDIA BRAND SUMMIT

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• English
• 日本語

Sprocket provides a retention marketing automation platform to realize her vision of digital communication of the future. Sprocket firmly believes that the next generation marketing will be based on the idea of how enterprises can support their customers’ self-actualization, evolves its platform to make this happen as fast as possible, and has already had a number of good results such as lifting up target KPIs over 200%. In this presentation, Sprocket shows its vision and how to reach there.

GeeeN.Inc has developed 『Web CUBE DSP』in-house, you can earn a more effective impression from the bit requests of more than 45 billion.

Breakfast Presentation  by GeeeN, Inc

An arrival of low-end virtual reality goggles kit made of cardboard, plastic lenses and a magnet is set to further activate the use of virtual reality by marketers. The session explores possibilities of advertising and communications that deliver new digital experiences beyond devices and known human sensations, with a reference to cases inside and outside Japan.

Breakfast Presentation 2 Sponsored by CREATORS MATCH Co.,LTD.

Has brand advertising really become pervasive in people’s flow of daily life in a proper manner? Isn’t it forcibly occupying our limited disposable time and pressing brands against us? In the face of increasingly fierce competition for shares, CMerTV provides “maximization of a brand” for brand marketers in 2015. We will share a variety of interactive touch-points that have begun evolving at a tremendous speed in Japan and some useful video distribution methods for engaging users without imposing stress along with several case examples at a stroke. The second half will focus on the distribution of video advertisement on smart phones that continues to explore more new possibilities.

Social media has become common marketing-tool for brands and it is expected to perform as an advertising medium. The number of fans/reach are considered as the core ROI and brands are more likely to focus on expanding the size. AMN sees potential in searching for active fans and delivering true value of brands to them. We have defined fans who speak or recommend about brands on their own initiative as “ambassador”. The presentation will be about “Ambassador Program” which accumulates engagement with fans as asset. Insight Presentation Sponsored by Agile Media Network Inc.

How to use Programmatic & PMP – Private Marketplace? 10min Presentation 1 Sponsored by intelish,inc

– It’s time for feedforce to talk about “feed”.-
The session represents the new methods of “Data Feed Marketing”. Specifically, marketing strategies using products data, contents data and CRM data.

The advertising strategies to attract consumer’s attention”Read between the lines” is a concept of advertisement in Logly. How should it be done to deliver a message accurately in display blindness?Native ads will solve this problem. It it possible to attract consumer’s attention by the advertisement frame which united with media design and the contents which don’t obstruct consumer’s experience. We will introduce case study for brand. 10min Presentation 3 Sponsored by Logly, Inc.

This session is for the marketer of a global company. Will introduce the solution to bring your brand to global through degital marketing. Lexus, KLM, and so many global brands outside Japan are delivering excellent customer journey with SDL’s solution. Case Study Sponsored by SDL Japan K.K.

This is the 7th year of Brightcove providing OVP (Online Video Platform) in Japan with more than 300 companies including national clients adopting our service. It seems enterprise video become established and building various ecosystems here. Industry trend however is “video is all about creativeness”-discussion and not focusing on platform. Besides, the word “video ad” having wings and frequently confused with content itself. In our session, we will introduce how our service can help and accelerate your video content marketing, and also talk about the possibility of video marketing from business and technology perspectives. Spotlight Presentation Sponsored by Brightcove Inc.

Akamai delivers around 30% of entire internet traffic and support online contents from inside of the internet. Akamai helps and supports to make the online contents more faster, secure and reliable. Networking Lunch Presentation by Akamai Technologies GK

Through the distributive or retailing industry, especially for the companies taking in the concept of “inbound consumption” brought by the foreign tourists, the increase in their results and stock prices can remarkably be seen. To be benefited from the inbound consumption, it’s inevitable to understand the characteristics of tourist. We’ll teach you how to get a clear grasp of trends in tourists promptly. Networking Lunch Presentation by Hottolink

Japanese Corporation is said to be late in increasing its Digital Marketing Budget and introducing tools such as MA tools. Each participant will from their perspective analyse its fundamental reason from perspective such as Organization, HR, Business Practice, Internal Process, Research & Reporting and will also share examples of their success.  Round Table Discussion by IMJ Corporation

The marketing utilizing social data is now shifting from engagement-driven to performance-driven. We show the case about advertising effectiveness and efficiency measurement utilizing SNS dialogue data (the data related to “consciousness” of brand loyalty and purchasing trend earned by dialogues based on SNS log-in ID. We also introduce “BRANDCo”, our Social ID DMP solution service. 10 min Presentation 4 by Allied Architects

What you should do to maximize your digital advertising effectiveness? You should consider “Reach”, “Resonance” and “Reaction”, 3R approach. “Does my ads reach the right audience?”, “Does my ads influence their opinion?” and “Does my ads impact their behavior?” Regarding ” Does my ads reach the right audience?”, existing measurement metrics such as CTR or impressions cannot solve the question. To get better understanding of “Reach” of your digital ads, we need to develop new metrics for which would better be aligned with TVCM planning metrics such as “Target Reach” and “GRP” in order to justify investing more on digital.

video,social,native ad,data feed,rich media,,,The digital marketing industry has been full of a lot of products . I will talk how marketers should build a relationship with digital marketing products.[10 min Presentation 6 Sponsored by OPT Inc.

Sorry, this entry is only available in 日本語.

Mobile has rapidly become widespread and changed consumer’s behavior. In near future, everything will be connected through digital and will be contact point with your customer. In the era of digital, how should your marketing be? I’d like to share our proposal and latest showcase that shared in Adobe Digital Marketing Summit. And also I’ll talk how Adobe is developing “Adobe Marketing Cloud” by considering future consumer’s environment and ideal enterprise marketing.

Sizmek Corporate Update and Case Study: Orix Life Insurance DMP project.

2015 has seen web video finally emerging as an effective medium. While there has been a rapid increase in video distribution services there is still little debate around the significant role that engageable ads may play in the context of a web environment that has a tendency to dislike ads that look too much like ads.　Viibar is taking on this space with scientific approach to video ads. I will speak briefly about this example and future directions.

Mobile has rapidly become widespread and changed consumer’s behavior. In near future, everything will be connected through digital and will be contact point with your customer. In the era of digital, how should your marketing be? I’d like to share our proposal and latest showcase that shared in Adobe Digital Marketing Summit. And also I’ll talk how Adobe is developing “Adobe Marketing Cloud” by considering future consumer’s environment and ideal enterprise marketing.

Sizmek Corporate Update and Case Study: Orix Life Insurance DMP project.

Sprocket provides a retention marketing automation platform to realize her vision of digital communication of the future. Sprocket firmly believes that the next generation marketing will be based on the idea of how enterprises can support their customers’ self-actualization, evolves its platform to make this happen as fast as possible, and has already had a number of good results such as lifting up target KPIs over 200%. In this presentation, Sprocket shows its vision and how to reach there.

An arrival of low-end virtual reality goggles kit made of cardboard, plastic lenses and a magnet is set to further activate the use of virtual reality by marketers. The session explores possibilities of advertising and communications that deliver new digital experiences beyond devices and known human sensations, with a reference to cases inside and outside Japan.

Social media has become common marketing-tool for brands and it is expected to perform as an advertising medium. The number of fans/reach are considered as the core ROI and brands are more likely to focus on expanding the size. AMN sees potential in searching for active fans and delivering true value of brands to them. We have defined fans who speak or recommend about brands on their own initiative as “ambassador”. The presentation will be about “Ambassador Program” which accumulates engagement with fans as asset. Insight Presentation Sponsored by Agile Media Network Inc.

How to use Programmatic & PMP – Private Marketplace? 10min Presentation 1 Sponsored by intelish,inc

– It’s time for feedforce to talk about “feed”.-
The session represents the new methods of “Data Feed Marketing”. Specifically, marketing strategies using products data, contents data and CRM data.

The advertising strategies to attract consumer’s attention”Read between the lines” is a concept of advertisement in Logly. How should it be done to deliver a message accurately in display blindness?Native ads will solve this problem. It it possible to attract consumer’s attention by the advertisement frame which united with media design and the contents which don’t obstruct consumer’s experience. We will introduce case study for brand. 10min Presentation 3 Sponsored by Logly, Inc.

This session is for the marketer of a global company. Will introduce the solution to bring your brand to global through degital marketing. Lexus, KLM, and so many global brands outside Japan are delivering excellent customer journey with SDL’s solution. Case Study Sponsored by SDL Japan K.K.

This is the 7th year of Brightcove providing OVP (Online Video Platform) in Japan with more than 300 companies including national clients adopting our service. It seems enterprise video become established and building various ecosystems here. Industry trend however is “video is all about creativeness”-discussion and not focusing on platform. Besides, the word “video ad” having wings and frequently confused with content itself. In our session, we will introduce how our service can help and accelerate your video content marketing, and also talk about the possibility of video marketing from business and technology perspectives. Spotlight Presentation Sponsored by Brightcove Inc.

Through the distributive or retailing industry, especially for the companies taking in the concept of “inbound consumption” brought by the foreign tourists, the increase in their results and stock prices can remarkably be seen. To be benefited from the inbound consumption, it’s inevitable to understand the characteristics of tourist. We’ll teach you how to get a clear grasp of trends in tourists promptly. Networking Lunch Presentation by Hottolink

2015 has seen web video finally emerging as an effective medium. While there has been a rapid increase in video distribution services there is still little debate around the significant role that engageable ads may play in the context of a web environment that has a tendency to dislike ads that look too much like ads.　Viibar is taking on this space with scientific approach to video ads. I will speak briefly about this example and future directions.