Masters Track Part 1 @ 4F Marble / 4F Crystal / 4F Ivory
Session summary
①Kaizen Platform has supported clients to increase their sales by approx. 10 billion yen within 1.5year with 1,400 optimizers who engage in web UI improvements. Based on the data captured, Kenji Sudo shares pitfalls in digital marketing using visualized data. He also shares lesson learned and know-hows
②Digital technology is expanding so rapidly in the world. But nobody can stop that movement. So how can we ride such a big wave? Let's reconsider about team building to make it.
③SmartNews, a leading news app in Japan provides provides "Ads as content" on our service which will convert prospects into customers and grow customers into repeat buyers.