Opening Keynote:Measuring Attention in the Era of Digital @4F Summit Hall

Session summary

Aniq will talk about Ad Fraud which has been raised as an important issue to be discussed among Brand marketers in the U.S. in recent days. Programatic advertisement strategies  has been developing fast and now company can reach their specific target at reasonable cost. As a matter fact, voices among  marketers are that using programatic advertisement has great result. However, when we look at marketing campaign as a whole, we wonder how exactly it is targeted and been seen at right target. What is the "right" action toward ad's viewability. In the era that technology is developing rapidly in advertising industry, we have to face the issue of ad fraud and discuss the know-how that is essential to marketers to run right campaign to maximize advertising spending and collect accurate datas.