New Era of Social Data Driven Marketing @ 4F Summit Hall
New Era of Social Data Driven Marketing
Session summary
The marketing utilizing social data is now shifting from engagement-driven to performance-driven. We show the case about advertising effectiveness and efficiency measurement utilizing SNS dialogue data (the data related to “consciousness” of brand loyalty and purchasing trend earned by dialogues based on SNS log-in ID. We also introduce “BRANDCo”, our Social ID DMP solution service. 10 min Presentation 4 by Allied Architects