[Breakfast Presentation 2] Virtual Reality Marketing: Delivering Visceral Consumer Experiences @4F Summit Hall
Virtual Reality Marketing: Delivering Visceral Consumer Experiences
Session summary
An arrival of low-end virtual reality goggles kit made of cardboard, plastic lenses and a magnet is set to further activate the use of virtual reality by marketers. The session explores possibilities of advertising and communications that deliver new digital experiences beyond devices and known human sensations, with a reference to cases inside and outside Japan.