7th,Sep,2015
Opening Remark
- Tetsuro Maeda ( Andus Inc. PRESIDENT )
- Emi Mariko ( Commerce Expert )
Welcome to iMedia Direct Summit.
The Summit will address retail and marketplace shift points and trends in an effort to streamline fragmented shopping experiences as consumer expectations become harder and harder to meet.
Opening Presentation
- Nobuhiro Matsuura ( Daiko Advertising Inc. )
- Hiroyuki Hashimoto ( GungHo Online Entertainment, Inc. )
Sorry, this entry is only available in 日本語.
8th,Sep,2015
Breakfast Presentation: Why don’t you tackle a cart abandonment problem with us?
- Koji Fukada ( Sprocket, Inc. Co-Founder & CEO )
By multiplying number of visitors by CVR(ConVersion Rate) by average purchase price, revenue of e-commerce site will be determined. While the improvement of ad technology has made it easier for e-commerce players to let potential customers visit their web sites, CVR hasn’t achieved its clear improvement so far. In this presentation, focusing especially on cart abandonment rate, we will introduce why this happens and show some practical ways to solve this problem. What’s more, we will provide a special offer to the audiences which we are sure to help you to make more revenue.
DATA×DIRECT The potential layer approach technique utilizing big data ? Premium Presentation
- Ikki Ichihashi ( Yahoo Japan Corporation Director, Technology Division, Marketing Solutions Company )
- Keisuke Mutoh ( ADK Chief of West Digital Business Room )
- Yoichi Numata ( Axival President & CEO )
Not only existing customers, whether there is no way to increase more new customers? This time , the ” Axival “, with ” Yahoo! JAPAN “, in advertising, while interviewed its approach, we will
discuss that possibility.
Interview Session：Kurokirishima Story
- Emi Mariko ( Commerce Expert )
- Tatsuyuki Fukuda ( KIRISHIMA HOLDINGS CO.,LTD. PLANNING DEPARTMENT Section Chief )
Sorry, this entry is only available in 日本語.
30min Presentation 30min Presentation
- Kenichiro Nakao ( Grand Vision Co., Ltd. CEO/Producer )
Sorry, this entry is only available in 日本語.
FIRE SIDE DISCUSSION Part 1 Which is Your Way, Third Party Platform or Owned Platform?
- Tomokazu Katou ( Shabondama Soap Co. Ltd. DIRECT MARKETING DEPT CUSTOMER LOYALTY TEAM SECTION CHIEF )
- Yota Tokukura ( House Wellness Foods corporation FUNCTIONAL BUSINESS DIVISION LACTOBACILLUS PRODUCT INGREDIENTS BUSINESS DEPT. DIRECT MARKETINH GROUP TEAM MANAGER )
- Nobuhiro Tsukinari ( Daiko Kyushu Advertising Inc. )
- Kojiro Henmi ( Kitamura Co., Ltd. Cooporate Officer E-commerce division maneger )
Sorry, this entry is only available in 日本語.
10min presentation: Several tens of million yen full customize shopping cart vs 150 hundred yen cart “Smile Tools”
- Kazuya Okamura ( andus Inc. Leader Marketing unit Original product )
10min Presentation : “Ambassador” – delivering true value of brands through user relation program-
- Satoshi Ueda ( Agile Media Network Inc President & CEO )
Social media has become common marketing-tool for brands and it is expected to perform as an advertising medium. The number of fans/reach are considered as the core ROI and brands are more likely to focus on expanding the size.
AMN sees potential in searching for active fans and delivering true value of brands to them. We have defined fans who speak or recommend about brands on their own initiative as “ambassador”. The presentation will be about “Ambassador Program” which accumulates engagement with fans as asset.
10min presentation : What can search engines do in order to motivate people to be “customers”?
- Yuji Kawabe ( Business Search Technologies Corporation President )
The search engine within the website is the most-commonly-used function, people need to gather information on E-Commerce web sites. This “site search” is the point where what customers need is most clearly shown.
Networking Lunch Sponsored Lunch Presentation :
- Taiki Yabuno ( Akamai Technologies GK Account Executive, Japan Enterprise Sales 1 )
Sorry, this entry is only available in 日本語.
FIRE SIDE DISCUSSION Part2 A/B test is now dead? What is the NEXT in the Digital Marketing?
- Shinya Nakazawa ( Gulliver International Co.,Ltd. Digital Communications Team )
- Toshiaki Shimizu ( Start Today HEAD OF HOSPITALITY MARKETING DIVISION )
- Naoya Fujiwara ( GUTHY-RENKER JAPAN Co.,Ltd. Senior Manager,Digital marketing Div. )
- Toshiyasu Nishii ( Oisix Inc. CMO )
Sorry, this entry is only available in 日本語.
Incoming retention provision utilizing data
- Jin Inamasu ( CyberAgent, Inc. Advertisement Headquarters eCRM Solution Division Manager )
With the increase of emerging start-up companies, competition among EC industry is intense. Budget for customer acquisition is rising year after year. As a side effect, operating revenue is deteriorating. In order to improve the deterioration, increase of LTV/customer through CRM is essential. Also due to the rapid penetration of smartphone, SNS usage has increased. In current situation, traditional e-mail campaigns are inadequate for the retention provision. In order to elevate the retention rate, re-engagement against existing customer in many ways, e.g. linkage of DMP and customer’s purchase data, or utilization of LINE business connect, should be practiced. Regarding the performance-based display ADs, a method of distribution using DMP, and targeting towards proper users, both new and existing, is available.
10min Presentation : Case studies of online video advertisement in direct marketing.
- Shigeki Yano ( Omnibus K.K COO )
It will be introduced case studies of how to achieve direct marketing using online video ads, which generally believes hard to get direct conversions .
10min Presentation :
- Kyungsoo Oh ( CREATORS MATCH Ltd. CEO )
Sorry, this entry is only available in 日本語.
10min Presentation : How high-performance in-feed ads creative develop?
- Koki Kaku ( Septeni co.,ltd. Creative Department Chief Creative Director )
o make high-performance “In-feed ads” .
10min Presentation ：New Era of Facebook Ads for 2-step marketing ~ What is CPO based optimization?
- Yamato Muraoka ( Allied Architects, Inc. AD-Tech Department・Manager )
“Lower CPA”
Don’t you ask agencies like this when you talk about Facebook ads operation? Although we make the utmost efforts to lower CPA as an agencies, it frequently happens “low CPA but no good CPO”.
The bad side of CPA based operation is that not all acquired users have high potentials to purchase your products after the 1st step.
For direct marketers, CPA of the 1st step should be just a KPI and CPO has to be the most critical indicator.
Allied Architects offers CPO-based Facebook ads solution with the globally first class optimization tool for SNS ads.
A 20-year History: Timeless Principles of Successful Direct Marketing Premium Presentation
- Yoshiaki Kakuda ( )
Since the dawning of e-commerce up until today, Pencil has been creating methods to increase e-commerce sales and its revenues while honing our direct marketing skills regardless of whether it is a multi-product site or a single-product site. Our case studies including Lion, where we helped grow their e-commerce revenues by 150,000% in 6 years, or Ezaki Glico, where their CVR was improved by 2,100%, demonstrate how we have helped clients meet specific challenges in direct marketing.
But, how is this even possible?
From business areas transition to organizational structure, human resource development, research & development or investment, everything is designed for clients’ successful web strategies and to build a great, lasting business partnership between us. In this session, the whole story about Pencil’s 20-year technologies will be revealed for the first time. This session will refresh your understanding and bring you up to speed on what you need to know for successful direct marketing practices.
