Tobii Technology is the global market leader in eye tracking. The Analysis Division of Tobii Technology offers products and services for the scientific community, market research and usability studies. Tobii eye-tracking systems enable researchers and designers to efficiently obtain valid and reliable research results because Tobii’s products are easy to use, unobtrusive, and highly accurate and precise.Eye tracking provides unique methods to evaluate how users and consumers experience and perceive different media and communication messages.