Spotlight Presentation Part2 @ 4F Marble / 4F Crystal / 4F Ivory
Session summary
①Online video is known as a new way of marketing these days. Marketing by online video means not only just using commercial films but using video contents. It has a huge potential for the advertising market and it may change whole definitions of advertising. In this presentation, Shogo will present direction of future video from the aspect of Contents and Technology.
②Due to the increasing diversity and overload of information in our lives, delivering brand's messages to consumers is becoming challenging for marketers. In such environment, content marketing which enables brands to guide their existing and/or potential clients to move through the stages of awareness, consideration, and action by means of story-telling is gaining attention. Through the introduction of Outbrain's "Content 360", topics such as utilization of data to content marketing strategy and content creation, means to deliver the content to the potential customers, and the measurement of engagement and ROI will be explained to provide the marketers with ideas to best utilize data in successful content marketing.
③Eye tracking is a technology that makes it possible to know exactly where someone is looking, which is an incredibly powerful method for gaining unique insight into human behavior. Tobii Insight Research Services offers many types of studies in marketing. -Packaging: Renewal, Competitive comparison, Regular product, Character -Advertising: Television, Newspaper, Magazine, Digital Signage, Transportation -Shopper: Shelf, POS materias, Vending machines -Usability: Web pages, Smart phones, Tablets, ATMs, Ticket‐vending machines, Traffic signs, Owner's manuals, OA Products Also We can offer knowledge transfer for Manufacturing, Visual inspection, Maintenance and Services. Some showcases will be introdused in the lecture.