Maximize your digital Ad investment with “Reach” measurement @ 4F Summit Hall
Maximize your digital Ad investment with “Reach” measurement
Session summary
What you should do to maximize your digital advertising effectiveness? You should consider “Reach”, “Resonance” and “Reaction”, 3R approach. "Does my ads reach the right audience?", "Does my ads influence their opinion?" and "Does my ads impact their behavior?" Regarding " Does my ads reach the right audience?”, existing measurement metrics such as CTR or impressions cannot solve the question. To get better understanding of “Reach” of your digital ads, we need to develop new metrics for which would better be aligned with TVCM planning metrics such as "Target Reach” and “GRP" in order to justify investing more on digital.